Online marketing is not a monarchy

What if I was to tell you Google has a powerful collection of tools that tell you exactly how often they crawl your site, what they think it's about, and even suggestions on things they have trouble with? And that you can have it? For free? You'd want it, wouldn't …

more ...


Apply these secret techniques to help with html

For example, https://thispage.com is read as a separate page from https://www.thispage.com, and that's a problem because if you've established both URLs, Google will read your page as two duplicates. By investing a few hours of time, you can increase the number of people who visit …

more ...

How we improved our sitemaps in on week

Consumers encounter these elements as they interact with a company or brand. Oftentimes, Google updates won't release anything particularly new, but instead exist as a reinforcement of an old idea that was pushed out previously. Almost every full-time Internet marketer I know has developed their own Opt-in email list of …

more ...

Want a thriving business? Focus on scraping

Alternatively, you might lack a landing page that consolidates all of your product pages in one place. SEO metrics give you an indication of the overall competitiveness of a niche. When your competitors have a high DR score they are likely to have been around for a while and acquired …

more ...

How we improved our page impressions in on week

Whenever possible, avoid changing URL structures. The easiest way to prevent broken redirects is to avoid creating the redirects in the first place. E-A-T, which stands for Expertise, Authoritativeness, and Trustworthiness, is the framework that Google raters use to assess content creators, webpages, and websites as a whole. As there …

more ...

It Pays To Be Connected

You should instead indicate to mobile browsers using the viewport meta tag that a page should adjust its content to match the width of the device. Concrete pictures instill a higher level of recall than abstract images because they allow the image to be stored in the brain with both …

more ...

Indicate the header in an HTML document by using gateway sites

Most searches are short because of what economist and psychologist Herbert Simon called bounded rationality. We exert the smallest effort (short queries) to get an adequate result. We exert more effort (query refinement) only if the initial work didn't get us what we needed. It can be of tremendous value …

more ...

A few words on splogs

Leave room for eventual hosting upgrades should your site make significant gains in popularity. But you can look at what your successful competitors to get some ideas and then you can create your own variations on that theme. Humor has proven to be one of the best techniques for cutting …

more ...


Aligning your goals in relation to googlebot crawlers

Websites must function on all platforms from desktop computers to tablets to mobile phones. Increased competition is fairly common once competitors see your marketing is working especially if their leads and sales are dropping. Investing in SEO can have an exceptional rate of return compared to other types of marketing …

more ...


It's a win-win strategy with an emphasis on Google algorithms

You can hire good writers, but that is often an expensive proposition. You may be under the impression that it will take an extensive amount of time to create enough content to make a difference or to start appearing in the search results. Just breathe. Even the creation of one …

more ...

Collaborate and filter

While climbing the rankings on Google and the other major search engines, getting higher quality, trusted backlinks is really now one of the only ways to go. Many businesses want to increase their rankings in the results pages of search engines such as Google, Yahoo and Bing. Don't get too …

more ...

Try New Things

In this chapter we're setting the stage for how to get creatively motivated to increase traffic and learn how to kite trends. In business, every strategy and campaign must yield measurable, significant ROI. If it is something that won't help grow your business, you won't do it. Because the ROI …

more ...

This story about landing pages will haunt you forever

Different variations of this method abound. Ranking high on Google is crucial for attracting consumers to your company. By investing in blogging, you have the opportunity to establish your company as a leader in your industry, as well as reach the customers who are going to take you to the …

more ...


Indicate page titles by using title tags not by relying on SERPs

Make sure that your site's structure and hierarchy are as clear and logical as possible, with your homepage as the "root" page (the starting point). Although SEO is just part of the online marketing mix, it's instrumental in boosting traffic to your online business. After all, most online shoppers start …

more ...

Succeeding in SEO means paying attention to RSS feeds

Most of the time, you need to support your value proposition with additional information to convince buyers to take action. Keywords aren't the only factor in a site's ranking, but they help search engines find you faster. People don't read online; they scan to save time. Have you ever tried …

more ...


Simple Tips for using quality to get ahead of your Competition

Many firms set behavioral goals for advertising programs. How do you ensure that you're not just optimizing pages for keywords or topics, but rather optimizing for intent as well? The one thing that I find most disappointing, is the apparent lack of thought going into website creation and it's purpose …

more ...

Personalization counts: how does page rank fit into this?

Higher volumes of backlinks are great, but combining that with high diversity is what's really going to move the needle. User intent tells you (a business owner) what your audience is looking for. When you Google any keyword, there are set of suggestions which come while you are writing a …

more ...

Consider bounce rates at the inception

While unfortunately, using this tool won't make your site any faster, it will grade your current speed, and provide you with an all-important starting point. This assesses if your own website can be made much more profitable. We believe it's because getting a link to an in depth piece of …

more ...



Optimise your site, paying special attention to analytics

By incorporating backlinks to reputable sources and optimizing your internal links, you can quickly raise your website's domain authority from the teens to the forties or so. If you go to Google and put in the same search and put "Facebook" after it, it may show up even though it …

more ...


This story about meta tags will haunt you forever

Until Google get their act together, unethical and spammy SEO techniques (black hat SEO) will always exist. Goals guide marketers by providing a clear idea of what the company wishes to accomplish. taking into account the content, the domain name, Meta tag content, relevant content and relevant content using text-modifiers …

more ...