This usually comes as a result of writing copy for the sole purpose of filling up web space, such as creating a new page in your navigation just to rank for a specific keyword, or stuffing copy so full of keywords that it no longer makes any logical sense. How …

What if I was to tell you Google has a powerful collection of tools that tell you exactly how often they crawl your site, what they think it's about, and even suggestions on things they have trouble with? And that you can have it? For free? You'd want it, wouldn't …

A bigger marketing budget would allow you to theoretically invest more effort in either side of the equation, allowing you to cover more ground and rank faster for your target terms. In 2012, Google released another update, Penguin, aimed at black-hat techniques that manipulated a webpage ranking through artificial link …

For example, https://thispage.com is read as a separate page from https://www.thispage.com, and that's a problem because if you've established both URLs, Google will read your page as two duplicates. By investing a few hours of time, you can increase the number of people who visit …

Consumers encounter these elements as they interact with a company or brand. Oftentimes, Google updates won't release anything particularly new, but instead exist as a reinforcement of an old idea that was pushed out previously. Almost every full-time Internet marketer I know has developed their own Opt-in email list of …

Alternatively, you might lack a landing page that consolidates all of your product pages in one place. SEO metrics give you an indication of the overall competitiveness of a niche. When your competitors have a high DR score they are likely to have been around for a while and acquired …

Whenever possible, avoid changing URL structures. The easiest way to prevent broken redirects is to avoid creating the redirects in the first place. E-A-T, which stands for Expertise, Authoritativeness, and Trustworthiness, is the framework that Google raters use to assess content creators, webpages, and websites as a whole. As there …

You should instead indicate to mobile browsers using the viewport meta tag that a page should adjust its content to match the width of the device. Concrete pictures instill a higher level of recall than abstract images because they allow the image to be stored in the brain with both …

Most searches are short because of what economist and psychologist Herbert Simon called bounded rationality. We exert the smallest effort (short queries) to get an adequate result. We exert more effort (query refinement) only if the initial work didn't get us what we needed. It can be of tremendous value …

Leave room for eventual hosting upgrades should your site make significant gains in popularity. But you can look at what your successful competitors to get some ideas and then you can create your own variations on that theme. Humor has proven to be one of the best techniques for cutting …

There are 54,907 searches per second on Google alone. There are about 5 billion searches per day on Google. It's extremely likely that thousands of these searches are exactly for the things that you have to offer. Technical SEO is work improving the non-content parts of your website. These …

Websites must function on all platforms from desktop computers to tablets to mobile phones. Increased competition is fairly common once competitors see your marketing is working especially if their leads and sales are dropping. Investing in SEO can have an exceptional rate of return compared to other types of marketing …

In the coming times, content from social media such as Facebook, Twitter and LinkedIn will gain more importance on the SERPs If you want your audience to grow, check the analytics of your blog regularly. What articles are the ones that people seem to read the most? A Google algorithm …

You can hire good writers, but that is often an expensive proposition. You may be under the impression that it will take an extensive amount of time to create enough content to make a difference or to start appearing in the search results. Just breathe. Even the creation of one …

While climbing the rankings on Google and the other major search engines, getting higher quality, trusted backlinks is really now one of the only ways to go. Many businesses want to increase their rankings in the results pages of search engines such as Google, Yahoo and Bing. Don't get too …

In this chapter we're setting the stage for how to get creatively motivated to increase traffic and learn how to kite trends. In business, every strategy and campaign must yield measurable, significant ROI. If it is something that won't help grow your business, you won't do it. Because the ROI …

Different variations of this method abound. Ranking high on Google is crucial for attracting consumers to your company. By investing in blogging, you have the opportunity to establish your company as a leader in your industry, as well as reach the customers who are going to take you to the …

A clear, direct URL is the best route to take in order to ensure that users know what they're getting from your website and are prepared to click on it. In many cases, this can also help your ranking as an added bonus. When designing your site, keep the customer …

Make sure that your site's structure and hierarchy are as clear and logical as possible, with your homepage as the "root" page (the starting point). Although SEO is just part of the online marketing mix, it's instrumental in boosting traffic to your online business. After all, most online shoppers start …

Most of the time, you need to support your value proposition with additional information to convince buyers to take action. Keywords aren't the only factor in a site's ranking, but they help search engines find you faster. People don't read online; they scan to save time. Have you ever tried …

The O in SEO (optimization) is where the different layers come in. Are they cloaking their information? Among these extensions, you will almost always use .com, .net, and/or .org. Are there any places in the UK to locate the finest rocking horse restoration ? I'm on the lookout for organic …

Many firms set behavioral goals for advertising programs. How do you ensure that you're not just optimizing pages for keywords or topics, but rather optimizing for intent as well? The one thing that I find most disappointing, is the apparent lack of thought going into website creation and it's purpose …

Higher volumes of backlinks are great, but combining that with high diversity is what's really going to move the needle. User intent tells you (a business owner) what your audience is looking for. When you Google any keyword, there are set of suggestions which come while you are writing a …

While unfortunately, using this tool won't make your site any faster, it will grade your current speed, and provide you with an all-important starting point. This assesses if your own website can be made much more profitable. We believe it's because getting a link to an in depth piece of …

And all these considerations make SEO a great deal of work. Always include your keyword phrase(s) in your meta tags. These messages are sent to every constituency, including customers, suppliers, and employees. Visually, I prefer a handcrafted antique wooden rocking horses . Its like looking for a place to find …

To optimize speed score, you need to continually check your site's speed score so that you can take timely action in case of any delay or ineffectiveness. Once upon a time, marketers focused on strategizing which keywords to place across their web presence in order to increase their rankings in …

By incorporating backlinks to reputable sources and optimizing your internal links, you can quickly raise your website's domain authority from the teens to the forties or so. If you go to Google and put in the same search and put "Facebook" after it, it may show up even though it …

Most dynamic websites today are running some sort of content management system (CMS). What are little known facts that a shopper for that product or service should know? This will immediately give your headline a sense of immediacy and urgency. Imagine having a fun-packed yorkshire rocking horse in your room …

Until Google get their act together, unethical and spammy SEO techniques (black hat SEO) will always exist. Goals guide marketers by providing a clear idea of what the company wishes to accomplish. taking into account the content, the domain name, Meta tag content, relevant content and relevant content using text-modifiers …

For instance, the term shopping cart is closely related to the topic of ecommerce, and if you want the context of your content to be easily recognized by search engines, you should consider including some of those related terms. Getting rankings is an output SEO firms can easily sell because …

Your client's content depends on it. Search Engine Optimisation (SEO) is a key part of any digital marketing campaign and needs the right expertise to make it happen. A comparative advertisement, allows an advertiser to directly or indirectly compare a product to the competition based on some attribute or benefit …