Ridiculous rules about indexed pages

This is by far the most common culprit, so if your pages aren't indexed, this is probably what's responsible. If you're trying to get links from colleges, create content targeted at them that you can use during outreach. Trust me, there's usually something you know that you could write an …

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Fresh ideas on how to improve your 301 redirects

There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds of trends Google may associate with your chosen keywords. Your personal opinion can be interesting and valuable, especially if you have been in a specific field …

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The death of link research

Neither can survive alone. This is a chance to take two underperforming pages and turn them into a more authoritative source. It may also solve thin content issues. A comprehensive range of treatments are available to treat eye conditions including lens replacement surgery as well as simply changing your glasses …

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Reasons why marketers love quality

Finding ways to drive more clicks and more visits to your site is a surefire way to get more visibility for your brand, more conversions on your site, and of course, a greater stream of revenue as a result. What is similar, though, is the actual SEO process. For better …

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Is social media a Google ranking signal?

Obviously, the best way to get a lightning-fast site is to pay for a lightning-fast hosting provider. Speed is a product of the computing power at the disposal of your host and the size of its pipe onto the internet backbone (among other things). There really is no alternative to …

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Why has long tail search been so popular?

Also, web spiders don't visit a site only once. The opportunity of defeating the enemy is provided by the enemy himself Considering who you really are (from a travel perspective at any rate) and what you really enjoy seeing and doing can turn an okay UK Holidays into a great …

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Learn how to start with CTR

If your web pages contain errors that prevent Googlebot and other web crawlers from indexing them, you cannot get high rankings. For that reason, it is important that you check the crawlability of your web pages. Include multiple outbound links to back up your sources and provide additional information for …

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Why I hate web 2.0

Consider sticking to nofollow links for a while. The tricky thing about content marketing is that its a science and an art. Imagine waking up on Christmas day and seeing playground equipment in your back garden? For New Media Now block, determine the current depth of coverage. Smartphones, tablets, and …

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Lower Cost of Ownership

Many marketers are so focused on building out site hierarchy, wireframing and design of the site that they lose site of content development. SEO is a huge part of content development, but when content becomes an afterthought during web redesign, and the focus is on getting the new site live …

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Clarification about splogs

Accordingly, it's in your best interest to diversify the sources you use, seeking new sources whenever possible.If you've only been relying on the same handful of sources, you're bound to see a plateau in your returns. As Google puts it: If your content is inaccurate, has no purpose, or …

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Questions to ask about gateway sites

If you're thinking about using a CMS plugin that automatically hyperlinks a certain word every time it appears on your website (i.e. like Wikipedia does), I'd suggest refraining from doing so unless you're a relatively big brand or if it makes complete sense from a UX perspective. Head terms …

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Super-easy ways to learn everything about anchor text

This usually comes as a result of writing copy for the sole purpose of filling up web space, such as creating a new page in your navigation just to rank for a specific keyword, or stuffing copy so full of keywords that it no longer makes any logical sense. How …

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Online marketing is not a monarchy

What if I was to tell you Google has a powerful collection of tools that tell you exactly how often they crawl your site, what they think it's about, and even suggestions on things they have trouble with? And that you can have it? For free? You'd want it, wouldn't …

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Apply these secret techniques to help with html

For example, https://thispage.com is read as a separate page from https://www.thispage.com, and that's a problem because if you've established both URLs, Google will read your page as two duplicates. By investing a few hours of time, you can increase the number of people who visit …

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How we improved our sitemaps in on week

Consumers encounter these elements as they interact with a company or brand. Oftentimes, Google updates won't release anything particularly new, but instead exist as a reinforcement of an old idea that was pushed out previously. Almost every full-time Internet marketer I know has developed their own Opt-in email list of …

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Want a thriving business? Focus on scraping

Alternatively, you might lack a landing page that consolidates all of your product pages in one place. SEO metrics give you an indication of the overall competitiveness of a niche. When your competitors have a high DR score they are likely to have been around for a while and acquired …

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How we improved our page impressions in on week

Whenever possible, avoid changing URL structures. The easiest way to prevent broken redirects is to avoid creating the redirects in the first place. E-A-T, which stands for Expertise, Authoritativeness, and Trustworthiness, is the framework that Google raters use to assess content creators, webpages, and websites as a whole. As there …

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It Pays To Be Connected

You should instead indicate to mobile browsers using the viewport meta tag that a page should adjust its content to match the width of the device. Concrete pictures instill a higher level of recall than abstract images because they allow the image to be stored in the brain with both …

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Indicate the header in an HTML document by using gateway sites

Most searches are short because of what economist and psychologist Herbert Simon called bounded rationality. We exert the smallest effort (short queries) to get an adequate result. We exert more effort (query refinement) only if the initial work didn't get us what we needed. It can be of tremendous value …

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A few words on splogs

Leave room for eventual hosting upgrades should your site make significant gains in popularity. But you can look at what your successful competitors to get some ideas and then you can create your own variations on that theme. Humor has proven to be one of the best techniques for cutting …

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Aligning your goals in relation to googlebot crawlers

Websites must function on all platforms from desktop computers to tablets to mobile phones. Increased competition is fairly common once competitors see your marketing is working especially if their leads and sales are dropping. Investing in SEO can have an exceptional rate of return compared to other types of marketing …

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It's a win-win strategy with an emphasis on Google algorithms

You can hire good writers, but that is often an expensive proposition. You may be under the impression that it will take an extensive amount of time to create enough content to make a difference or to start appearing in the search results. Just breathe. Even the creation of one …

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Collaborate and filter

While climbing the rankings on Google and the other major search engines, getting higher quality, trusted backlinks is really now one of the only ways to go. Many businesses want to increase their rankings in the results pages of search engines such as Google, Yahoo and Bing. Don't get too …

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Try New Things

In this chapter we're setting the stage for how to get creatively motivated to increase traffic and learn how to kite trends. In business, every strategy and campaign must yield measurable, significant ROI. If it is something that won't help grow your business, you won't do it. Because the ROI …

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This story about landing pages will haunt you forever

Different variations of this method abound. Ranking high on Google is crucial for attracting consumers to your company. By investing in blogging, you have the opportunity to establish your company as a leader in your industry, as well as reach the customers who are going to take you to the …

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Indicate page titles by using title tags not by relying on SERPs

Make sure that your site's structure and hierarchy are as clear and logical as possible, with your homepage as the "root" page (the starting point). Although SEO is just part of the online marketing mix, it's instrumental in boosting traffic to your online business. After all, most online shoppers start …

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Succeeding in SEO means paying attention to RSS feeds

Most of the time, you need to support your value proposition with additional information to convince buyers to take action. Keywords aren't the only factor in a site's ranking, but they help search engines find you faster. People don't read online; they scan to save time. Have you ever tried …

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Simple Tips for using quality to get ahead of your Competition

Many firms set behavioral goals for advertising programs. How do you ensure that you're not just optimizing pages for keywords or topics, but rather optimizing for intent as well? The one thing that I find most disappointing, is the apparent lack of thought going into website creation and it's purpose …

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Personalization counts: how does page rank fit into this?

Higher volumes of backlinks are great, but combining that with high diversity is what's really going to move the needle. User intent tells you (a business owner) what your audience is looking for. When you Google any keyword, there are set of suggestions which come while you are writing a …

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Consider bounce rates at the inception

While unfortunately, using this tool won't make your site any faster, it will grade your current speed, and provide you with an all-important starting point. This assesses if your own website can be made much more profitable. We believe it's because getting a link to an in depth piece of …

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