Higher volumes of backlinks are great, but combining that with high diversity is what's really going to move the needle. User intent tells you (a business owner) what your audience is looking for. When you Google any keyword, there are set of suggestions which come while you are writing a search query. This acts as a hint that which keywords are most used and what is the intent of the user. If you are ranked anywhere below that, the amount of eyes on your search result goes exponentially down. I couldn't begin to think I could afford a wonderful rocking horses for sale . Recently, I came across this great place for organic local veg . Do you need a quote for what is a leased line ? I asked where I could find York SEO but no-one could tell me. When pursuing a link, which is more important, relevance or authority?

Make sure you include keywords when organising your SEO strategy

A good internal linking structure can improve your SERPs. Just simply knowing the steps Do your homework! The primary resources are all available here. Its as simple as your ABC's on how to do something and sharing it online increases your chances of being a go-to person within your niche, regardless of how basic your information is. The idea here, however, is to provide information that the people within your industry needs.Being an authority in the niche does not happen overnight, though, so you will have to be consistent in producing quality content. On top of that, their major updates, like Panda and Penguin, previously only rollout around once a year, if you're lucky. The amount of documents recorded here is less important than the high quality standard.

How to reinvent social media without looking like an amateur

A web search crawler normally first looks at the title tag of a webpage when examining options. Sometimes all it takes for one factor to change for your site to sink in the rankings or (even worse) be wiped out of the index completely. The best measure of your content's value is user satisfaction. If users stay on your website for a long time after clicking onto it from Google's search results pages, it probably has high quality, "thick" content that Google likes. Google doesn't want to send its users to incorrect content or websites that deliberately mislead users.

The death of web 2.0

You may be surprised to hear that (based on research by OneStat.com) 33% of all searches on search engines are for two-word combinations, 26% for three words, and 21% for four or more words. Just 20% of people search on single words. Their algorithmic Panda filter is designed specifically to target pages and sites with thin content and therefore reward those with more comprehensive, helpful and exclusive content. When it comes time to form your strategy, try to think outside the box, rather than just copying the ideas of similar businesses and brands. Gaz Hall, a Technical SEO from the UK, said: "Do not copy another site's content without asking permission first. It's bad for you, the site you're copying from and the reader too."

Personalization counts: how does page rank fit into this?

Moz gives us the data we need to justify our projects and strategies. It helps us track the ROI of our efforts and brings significant transparency to our industry. What A great example that I like to use is HeatAll. are the key purposes of a SWOT analysis? This simplicity, so different from portal-like search engine sites, was a welcome relief for many. It's a simple but necessary fix that can have a large impact on search rankings.