Most searches are short because of what economist and psychologist Herbert Simon called bounded rationality. We exert the smallest effort (short queries) to get an adequate result. We exert more effort (query refinement) only if the initial work didn't get us what we needed. It can be of tremendous value …

Leave room for eventual hosting upgrades should your site make significant gains in popularity. But you can look at what your successful competitors to get some ideas and then you can create your own variations on that theme. Humor has proven to be one of the best techniques for cutting …

The O in SEO (optimization) is where the different layers come in. Are they cloaking their information? Among these extensions, you will almost always use .com, .net, and/or .org. Are there any places in the UK to locate the finest rocking horse restoration ? I'm on the lookout for organic …

Many firms set behavioral goals for advertising programs. How do you ensure that you're not just optimizing pages for keywords or topics, but rather optimizing for intent as well? The one thing that I find most disappointing, is the apparent lack of thought going into website creation and it's purpose …