There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds of trends Google may associate with your chosen keywords. Your personal opinion can be interesting and valuable, especially if you have been in a specific field …

If you're thinking about using a CMS plugin that automatically hyperlinks a certain word every time it appears on your website (i.e. like Wikipedia does), I'd suggest refraining from doing so unless you're a relatively big brand or if it makes complete sense from a UX perspective. Head terms …

What if I was to tell you Google has a powerful collection of tools that tell you exactly how often they crawl your site, what they think it's about, and even suggestions on things they have trouble with? And that you can have it? For free? You'd want it, wouldn't …

You should instead indicate to mobile browsers using the viewport meta tag that a page should adjust its content to match the width of the device. Concrete pictures instill a higher level of recall than abstract images because they allow the image to be stored in the brain with both …

Most searches are short because of what economist and psychologist Herbert Simon called bounded rationality. We exert the smallest effort (short queries) to get an adequate result. We exert more effort (query refinement) only if the initial work didn't get us what we needed. It can be of tremendous value …

Leave room for eventual hosting upgrades should your site make significant gains in popularity. But you can look at what your successful competitors to get some ideas and then you can create your own variations on that theme. Humor has proven to be one of the best techniques for cutting …

The O in SEO (optimization) is where the different layers come in. Are they cloaking their information? Among these extensions, you will almost always use .com, .net, and/or .org. Are there any places in the UK to locate the finest rocking horse restoration ? I'm on the lookout for organic …

Many firms set behavioral goals for advertising programs. How do you ensure that you're not just optimizing pages for keywords or topics, but rather optimizing for intent as well? The one thing that I find most disappointing, is the apparent lack of thought going into website creation and it's purpose …