Try New Things

In this chapter we're setting the stage for how to get creatively motivated to increase traffic and learn how to kite trends. In business, every strategy and campaign must yield measurable, significant ROI. If it is something that won't help grow your business, you won't do it. Because the ROI …

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Simple Tips for using quality to get ahead of your Competition

Many firms set behavioral goals for advertising programs. How do you ensure that you're not just optimizing pages for keywords or topics, but rather optimizing for intent as well? The one thing that I find most disappointing, is the apparent lack of thought going into website creation and it's purpose …

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